Digital Media Marketing Specialist

Pennsylvania State University University Park, PA Full-time Advertising / Marketing / Public Relations

Posted on May 15, 2024

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Digital Media Marketing Specialist

The Pennsylvania State University is committed to ensuring that diversity, equity, and inclusion are central to the success of a world-class research institution. We are concerned uniquely with the institutional change required for visioning and realizing a more socially just university.

The Bryce Jordan Center is seeking a creative, analytical, and web-savvy Marketing and Communications Specialist with experience in digital marketing to join a dynamic team to promote all concerts and events coming to the venue. The ideal candidate will have excellent verbal and written communication skills, be resourceful, motivated, innovative and approach everything with a positive attitude.

The successful candidate will be responsible for the following:

Employ a variety of marketing, communications, and public relations strategies that may include traditional media marketing and advertising, Google Analytics, content management systems (Drupal a plus), and social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

Assist in the planning of marketing and/or communications strategy by identifying communications needs based on relevant research

Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients

Benchmark marketing efforts and best practices and prepare reports to inform innovation and competitive analysis

Create, conceptualize, edit, and enhance communications and content, including website, advertisements, articles, brochures, feature stories, etc.

Schedule and disseminate print and electronic communications and placement of advertising

Monitor news and media presence, monitor and track analytics of the website and digital traffic

Ensure University brand standards are met, along with industry editorial and style guidelines

Plan and oversee the implementation of event promotions

Collaborate with agencies and other vendor partners on campaigns

Monitor and communicate the status of tactical campaign implementation with clients and management

May oversee and direct the work of part-time employees and students

Education and Experience:

The position requires extensive relationship building to foster collaboration and coordination among assigned partners, internal stakeholders, and other marketing team members including interns and street teams. Strong time management and problem-solving skills are necessary.

Mimimum requirements are a Bachelor's degree or higher plus 1 year of related experience or an equivalent combination of education and experience.

As a member of Auxiliary and Business Services within the Finance and Business unit, you will be joining a team of individuals who have the ambition to help Penn State succeed. Workforce diversity, cultural inclusiveness, and employment equity are deeply rooted in Penn State's historic mission. Just as we are committed to being a diverse educational environment, we are also committed to being a diverse working community. As a community, we endeavor to be a mixture of cultural backgrounds, life experiences, and individual perspectives that add variety and vitality to the workplace. The University believes that we can learn from each other's differences and break down the barriers that separate us. Penn State is a place where everyone can be themselves, together.

Apply online at https://psu.wd1.myworkdayjobs.com/PSU_Staff/job/Penn-State-University-Park/Digital-Media-Marketing-Specialist_REQ_0000054213

CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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